Skip to main content

Blog entry by Elmer Hammons

A Content Material Evaluation Of Vaping Ads On Twitter, November 2024

A Content Material Evaluation Of Vaping Ads On Twitter, November 2024

Coupons or worth reductions have been incessantly noticed (32%); solely 3% of tweets mentioned vaping as a approach to quit smoking or as a substitute to smoking. These tweets were faraway from evaluation to avoiding skewing the pattern by overrepresenting the codes for coupons or vaping-related handles. 615, 53%), originated from sources other than a vape shop or vaping-associated handle; these sources included noncommercial individuals sharing coupons or deals online, https://www.vapedutch.de/puffmi-tx600-pro-einweg-e-zigarette-pink-lemonade-20mg product critiques, https://www.ezigarettengunstig.de/don-cristo-original and commercial accounts that weren't vaping-associated but occurred to be promoting a vape product (eg, chargers, circumstances, other equipment).

These benchmarks are decided by analyzing followers from numerous Twitter accounts and calculating the median common value for each demographic characteristic. Compared with the Twitter median common, followers of the e-liquid and https://www.ezigarettesaft.de/ivg-bar-einweg-e-zigarette-blue-raspberry-ice marijuana vape pen handles have been more prone to be aged 20 to 24 and Woodspock.Com%252F__Media__%252Fjs%252Fnetsoltrademark.Php%253Fd%253Dp.R.Os.P.E.R.Les.C@Pezedium.Free.fr followers of the marijuana vape pen and e-cigar handles were extra more likely to be aged 25 to 29. Only 2% or less of the followers across accounts had been aged 16 or younger, however 16% to 31% of the followers across accounts were aged 17 to 19 years; these percentages have been just like the Twitter median averages.

Because roughly one-third of Twitter’s lively customers are younger individuals aged sixteen to 24 (23), it's important for regulatory businesses and public well being officials to monitor the kinds of advertising messages being delivered on this platform. This info can be useful in understanding how future US vaping-associated regulations might or may not have oversight on the forms of advertisements visible on a globally used social media site comparable to Twitter. Among 809 (50%) patients reporting knowledge on the source of THC-containing products, 131 (16%) reported acquiring their products from solely commercial sources (i.e., recreational dispensaries, https://www.ezigarettesaft.de/joyetech-ego-air-pod-tank-verdampfer (www.ezigarettesaft.de) medical dispensaries, or each; vape or https://www.ezigarettengunstig.de/instafill-3500-fresh-mint-mojito smoke shops; stores; and pop-up outlets), 627 (78%) from solely informal sources (i.e., pals, family, in-person or on-line dealers, or other sources), and 51 (6%) from each types of sources.

The supply (ie, sender) of the tweet was coded as a vape shop, a vaping-associated handle aside from a store (ie, vaping-related time period in handle name or Twitter bio), or other non-vaping-related supply. Each tweet was coded by 2 staff members independently. Based on this preliminary examination, all tweets were then coded for the next themes: 1) using coupons, worth reductions, free giveaways, or contests, 2) mentions of e-juice flavors, 3) mentions or displays of image(s) of colorful vape pen(s), or 4) mentions of utilizing vape merchandise as a method to quit smoking or as a healthy alternative to smoking.

Informed by earlier literature (11), we compiled an initial checklist of vaping-associated key phrases. We utilized in our analysis all key phrases that were estimated to have at least 1,000 tweets within the earlier 30 days (Box). We collected information on 403,079 English-language tweets that appeared during November 2014 and contained vaping-related key phrases.

  • Share

Reviews